Love the experimental and conceptual profile of apparatu, an industrial design studio based in Barcelona, founded by Xavier Manosa. I selected one of his works called "Totem", a sculpture made for Nike in honour of hoddie. Which was exhibited the last November in Barcelona at the event "More than Run". See more;
"The totem is the emblem of the tribe, an object which marks the origin of the group. The origins of Hoddie with its horizontal totem."
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